Is Buell Motorcycle Out Of Business

Here s what i think as an armchair business analyst.

Is buell motorcycle out of business. Link to post. Buell motorcycle company out of business. Ignore this topic prev. Selling buell was not legitimately considered as harley didn t want their harley dealerships to sell an outside brand and harley didn t feel buell had much value without the dealer network 8 closing the buell brand was estimated to cost harley approximately the same as their total investment in buell over the past 25 years.

That of the harley riding biker and that of the motorcycle enthusiast who loves the handling of a sportsbike but also has a soft spot for the. Erik buell racing builder of the only american superbikes has filed for bankruptcy leaving a disappointing void in the market. Buell motorcycle company out of business after 26 years spent building american sportbikes erik buell s eponymous motorcycle company has reached the end of the road. Where erik buell goes from here is still up in the air but at least he sounds optimistic.

Eric buell is still with harley. Pushing the younger demo to another brand buell doesn t help. By towjam october 15 2009 in motorcycle talk. Announced the end of production of buell motorcycles to focus more on the harley davidson brand.

Erik buell racing ebr is an american motorcycle sport company which produces street and racing motorcycles based in east troy wisconsin usa the business entered receivership in april 2015. Harley needs to awaken it s brand with a younger demographic. Buell motorcycle company out of business sign in to follow this. If anyone thinks that erik didn t have his heart into this company check out his video announcement.

Page 1 of 2. October 15 2009 buell motorcycle company officials thanked the company s customers employees and dealers for an unforgettable ride following today s. Buell motorcycles to go out of business after releasing grim third quarter financials today harley davidson has also announced that it is discontinuing buell motorcycles. The buell motorcycle company was an american motorcycle manufacturer based in east troy wisconsin and was founded in 1983 by ex harley davidson engineer erik buell.

Hd owns the patents from buell. Buell had tried to meld two worlds together. Joined may 2005 posted october 15 2009. After two previous attempts the business remnants were sold in january 2016 to liquid asset partners lap an american organization specializing in the purchase and liquidation of failed businesses.

It s always a sad day when an american business goes under and unfortunately the motorcycle world has lost one of its own. On november 17 2006 buell announced that it had produced and shipped its 100 000th motorcycle.